“The Consumer is gonna be king… always.” -Michael H. Moskow, former president and CEO of the Federal Reserve Bank of Chicago (1:26:45)
“Left unabated, obesity would overtake smoking as a leading preventable cause of death in this country.” -David Satcher, MD, Former US Surgeon General. (From Super Size Me)
“We’re developing a society because of all of these different toxins known to affect brain function… that not only has a lot more people of lower IQ, but a lot fewer people of higher IQ. In other words… a chemical dumbing down of society…. That leaves them dependent on government…. Then we have this mass of people who are gonna believe anything they’re told because they can’t really think clearly. And very few people… who can figure this all out, and that’s what they want.” -Doctor Russell Blaylock
“We have a government that deliberately orchestrates needless fear and makes people insecure enough to ignore the reality of their lost liberties.” -Congressman Ron Paul.
“We cannot wait for the final proof, the smoking gun that could come in the form of a mushroom cloud.” -George W. Bush
“What about people returning from the war? Soldiers, and jobs? Are we keeping the war going in order to not face what to do with our soldiers who come back looking for jobs? Now that’s not the reason for the war going on… and when the debt is mentioned, the debt that the US has that keeps increasing partly because of trying to be the policemen of the world, we have a very big question about how long do we stay in Afghanistan.” -Philip Kotler (0:56:43)
“We are definitely as a nation living beyond our means, and our fiscal trends, our government spending, is unsustainable… because of mostly social security and entitlement programs.” -Michael H. Moskow, former president and CEO of the Federal Reserve Bank of Chicago (0:57:24)
On September 16th 2010 We Are Change Chicago attended a meeting entitled “New Patterns in Global Consumer Demand” put on by the Chicago Council on Global Affairs which featured Jim Skinner (CEO of McDonalds), Philip Kotler (Professor of International Marketing at Northwestern University), and it was chaired by Michael H. Moskow (the former president and CEO of the Federal Reserve Bank of Chicago). (Full Audio of conference) Security was disconcertingly tight and bizarrely diligent for this sort of line-up.
I noticed a security guard looking at me as I rummaged through my pack during the meeting. I pulled out my bottle of reverse osmosis filtered water and had a gulp or two. By the time I screwed the cap back on the security guard was in front of me telling me that no outside food or drinks were allowed, but I could have it back after the conference. There was a pitcher of free water right next to me, so this did not seem to make any sense. Given that I was not allowed to have my water, I assumed that asking a question during the Q and A session and recording the answer with a video camera would be unacceptable. Though controversial, I thought my question was completely legitimate, but I was afraid to even ask it. With security so tight, I thought I might be thrown out.
I asked the following question: “Given the increase in consumer demand for healthier foods and the resulting increase in supply, would it not become economically viable for McDonalds to move in a healthier direction with its product, and can we expect to see this unfold in the near future? On the topic of healthy products, I was hoping you could address the issue of the use in chicken McNuggets of Dimethylpolysiloxane which is found in cosmetics and silly putty, as well as tBHQ which is a petroleum based product [I was cut off here], one gram of which can cause nausea, vomiting, ringing in the ears, delirium, a sense of suffocation and collapse.” (1:17:24)
Skinner responded:
1. “It’s an ingredient found in a lot of food…. It’s food. It just happens to be food that’s in silly putty.”
Call me crazy, but I do not feel comfortable eating “food” with a name like Dimethylpolysiloxane. Apparently it is not toxic, but to say it is food is a bit of a stretch. Anyway, What about the tBHQ?
2. “We’ve done more than any other brand” to offer “choice and variety” and “healthier options.” Note the 100% pure beef, bread, meat, potatoes, fruits, and salads. “We’re the largest purchaser of apples in the world.”
Choice? Variety? Healthier options? …McDonalds? Corn and meat fed beef from cows that live in their own feces? White, blood-sugar spiking bread? Meat with hormones, pesticides, and antibiotics, potentially irradiated or sprayed with live viruses? Genetically modified potatoes and apples? High calorie salads with iceberg lettuce? Mercury (via high fructose corn syrup) containing condiments?
3. The “obesity problem we’re having” is “not because they eat at McDonalds….” “85% of meals today are still taken at home. When you get up tomorrow morning, you’re going to have 900,000 choices of where to eat. McDonalds is only one of those. Our most frequent visitor to McDonalds visits us four times a month.”
These are deceptive numbers. 85% of meals for each person are taken at home? No, that’s an average taken from a bunch of people. Poorer populations tend to be forced to eat cheap, quick meals (i.e. at McDonalds) far more often. Not everyone has 900,000 options, and for many of those that do, because of convenience and price, McDonalds– one choice out of 900,000—is the choice. As for the claim that at the most, people go to McDonalds four times a month, this statistic clearly does not include homeless people or “Big Mac Enthusiast” Don Gorske. Furthermore, to be included in the information gathering upon which that statistic would be based, one would probably need a phone, or at least an address.
4. “We use a lot of consumer information…. The question always is, well, will you be organic? If our customers want us to be organic, and they will buy organic produced food, we will be selling it…. McDonalds will be on the cutting edge and the forefront of all of that change if that is where the consumer takes us. The only problem we have is, they talk a good game, it’s not what they buy, and it’s not what they eat…. We want to be part of the solution, but… we’re in a for profit business. The consumers have to want to participate, and have to tell us what it is they want us to produce and to sell.”
If consumers demand (purchase) healthier products, the supply will increase. As this trend continues, healthier foods will become more available and more affordable. In the movie Food, Inc. Troy Roush (Vice President, American Corn Growers Association) stated, “We farmers, we’re gonna deliver to the market place what the market demands…. People have got to start demanding good wholesome food of us, and we’ll deliver.” At the end of the movie, we are told that, “You can vote to change this system. Three times a day…. You can change the world with every bite.”
I had at least six people tell me afterwards that I had a good question, one of whom was the security guard who took my water bottle. He apologized for having to take it and explained that he was told that there was no outside food or drinks, or recording devices allowed because of high security.
As I was leaving, I passed a woman who was crying, and I overheard her saying “they thought I was a terrorist.” After she calmed down a bit she explained that although she was a member of the Chicago Council on Global Affairs, security had approached her and accused her of being a terrorist for flicking her pen. Security, watching the proceedings from a balcony above, noticed her flicking her pen and thought that she was using it to communicate to someone else in the room.
How have we as a nation allowed fear to take us over and impair our common sense to this extent? A six year old girl has been placed on the DHS no fly list. We need an elevation of consciousness that will enable people to recognize and denounce such absurdities. Among other things, that means eating healthy. As Vandana Shiva states, “Every day’s act of eating is an act of creating freedom. And doing it consciously, doing it with choice, has to be something we construct. As Gandhi said, ‘We have to be the change we want to see.’ And then we have to drive the governments to shape the policies that make it easy…. Today’s policies are going in the opposite direction and therefore, ordinary people have to shape the world….” In a post 9/11 world—the perpetuation of which we are all responsible for through our complicity—where people are considered terrorists for flicking pens, when I asked a substantial question as a concerned American without security intervening, I got away with murder.